Sure, it’s not the most logical plot line – a small aeroplane flies into a … Pepper’s Lonely Hearts Club Band’ and its iconic Peter Blake sleeve design. Like their Tooheys campaign that ran for the best part of 15 years. People talk about branding today but our branding then was pretty damned strong. In it's day, the Sebel was Australia's most recognised celebrity hotel. “Will you still need me? Yvonne xxxxxx Precious few creatives own their intellectual property. Sure, it’s not the most logical plot line – a small aeroplane flies into a … Age 64. Both adopted the persona of ‘ordinary blokes.’ Tribal. A true partnership, more like a marriage. How does one describe those two incredibly complex characters? The jingle's ubiquitous presence registered such that when school children were tested and asked to complete the following: 'I feel like...’ For the vast majority there was only one right answer: 'A Tooheys' The jingle also made an impression on touring rocker David Bowie who sang it during the encore of his final Australian concert in 1978. A trusted fellow Liverpudlian, a little older than his new charges, he negotiated a recording contract that gave the-then self-managed Beatles one penny (1d) for each record sold, which was split among the four members, meaning that each earned a farthing a copy. Ted Horton (another complex character) is known for his scorn of agencies’ preoccupation with creative awards, recounts Mo admonishing him, “Wh Their names appeared joined together on the credits on all 180-plus Beatles songs regardless of who wrote the words or music. The jingle's presence successfully didn't attract children such that when school children were tested and asked to complete the following: ‘I feel like…’ Only one child had the answer: ‘A Tooheys’. As their Beatle lives developed they were no longer living in one another’s pockets and it became each to his own. The creative tension that characterized John & Paul, existed – albeit to a lesser extent – with Mo & Jo. Good weekend to you as well. Mo died on April Fool’s Day, 2007. Opposites attract, as it did with Mo & Jo. Whilst staying at the Sebel in Sydney, a news conference with David Bowie took place. (As Paul and young George Harrison were both under 21 at the time, the contract also bears the required signatures of their fathers.). Lloyd singing chorus on The Great Australian Legend (1971). When the stuttering, sing-along 'De-de-de-Decore' advertising campaign for Decore shampoo and conditioner was launched in May 1988, it created a sensation. ASK any Aussie "How Do Ya Feel? He resolved disputes, mended bruised egos and managed the money, later renegotiating the royalty rate when the group signed a new nine-year contract with EMI. Take Droga, Whybin, McGrath and anyone else you care to name, throw ’em all into one big agency, and it still wouldn’t even touch the sides of what Mo and Jo achieved. Both agreed they needed their friendship and their rivalry to thrive. Tevor Lucas sang it as Lazy Harry's on his LP Overlander (1966). Not for the first time, song writers Mo & Jo were lauded (Mo posthumously) at the Advertising Federation of Australia’s, now discontinued AFA Medallion as ‘The Lennon and McCartney of Australian Advertising.’. It was before Nevermind had broken so they were still quite a cult band. Alan Morris’ father Carl returned from World War II and co-formed – with perhaps a nod to Rosser Reeves’ Unique Selling Proposition – United Service Publicity or USP – which transmogrified into today’s DDB. Band members became increasingly involved in outside activities and new relationships were formed with Paul marrying Linda, and John marrying Yoko at a Registry Office in Gibraltar a week later. Never far away from his guitar or piano. He wants to be first rather than second, but I think if you had caught him in an off moment, even he’d agree I did some great stuff. It was first brewed in 1931 and was marketed under the name Tooheys New Special.In the 1970s, the beer began being marketed as Tooheys New Special Draught when sold in cans and bottles, later shortened to Tooheys Draught.Tap beer was still sold as Tooheys New, however.In 1998, the company decided to sell the beer under one name across all modes as Tooheys New. We could really second-guess each other’s thinking, and it was lucky we were in an era where the kind of stuff we did struck a chord.” For his part, Mo said of his mate, “Jo’s the best person I’ve ever known,” Sure, at times there were disagreements, but they never aired their dirty washing in public. Tooheys New is a standard Australian lager and the most popular of the Tooheys' beers owned by the New Zealand Lion Nathan beverages company. But most award juries will only have to watch it once or twice. You need people around you who you can trust to say, ‘That’s a shit idea.’ Every McCartney needs a Lennon.”. As Mo said, “Remember there’s a huge difference between doing a one-off ad and a campaign. ), In a 1982 interview with Canada’s Music Express, Paul recalled, somewhat ruefully, that “John was the aggressive one. 'We've spent so much time there, Joel is an honorary Australian. Modest. Truth is, they needed him, when he was around things ran smoothly. I can remember our language teacher announcing to us that the beauty of this most modern of Latin phrases was that it scanned so well it could be sung to the music of the beer jingle. Cagey, cheeky and at times unpredictable. Think Rob Belgiovane, the AJF lads, et al. I LIKE AEROPLANE JELLY. Bonus Fact #1: “Good Morning, Good Morning” (off ‘Sgt. ‘You oughta be congratulated’ for Meadow Lea, Paul Hogan tourism campaign found international success, Like their Tooheys campaign that ran for the best part of 15 years. But like the Beatles, they created songs, songs with ideas, songs that spoke to the heart, rather than the head. It was a Friday, and it was a very, very long lunch. Cancer. The jingle also reached famous David Bowie who sang it in the encore of his final Australian concert in 1978 Not only did Mo & Jo now have his marketing nous and selling skills, they had Judith, their canny financial adviser. Our cultural cringe faded as their Paul Hogan tourism campaign found international success and delivered a new sense of national identity and confidence. We made a lot of noise with ‘I feel like a Tooheys’ and turned it round from 13 per cent market share up to about 48, I think it was.”. Or Fosters! Many feel it was the untimely 1967 death of Epstein (dubbed by Paul as the ‘Fifth Beatle’) that signaled the beginning of the end for the duo and indeed the Beatles. No slagging off like John and Paul. I feel a Fourex comin' on! Stubborn. Intuitive. The jingle also made an impression on touring rocker David Bowie who sang it during the encore of his final Australian concert in 1978. He commanded fear and respect from clients and account service alike. I was very young and we didn't even know if the camera worked, the first roll of film was used to cover Bowie, Cheap Trick, The Angels, Skyhooks and some mates... and the cartridge only ran for 3 minutes". History. The coupling prompted rival adman Singo to chide, “It was like The Beatles merging with the Post Office.” So it was and the Mojo culture prevailed. This is The Road to Gundagai from Paterson's book Old Bush Songs. . Sadly [there is no more footage]. I’d say that John and I were the main creative force. (Sounds of Tooheys jingle) Gawen Rudder is the manager of the Advertising Federation of Australia. I love the idea of forcing him up off his arse,” (Lennon at the time was famously conducting a good part of his life in Bed-for-Peace with Yoko. Argumentative. John, in a way, was very much the leader in the group … the most forceful personality and the wittiest.” To which John rejoined, “I’m not the Beatles. Type your email address in the space below. I like the fact it’s back to Carlton Draught Spoof campaign. Listen to the lyrics Jo (and the two sang together): ‘I feel like a brand name, I feel like a brand name, I feel like a brand name or two, I feel like a . . Their Brian Epstein if you like. At their peak, the Fab Two’s first single of 1967 was the epic pairing of John’s ‘Strawberry Fields Forever’ with Paul’s ‘Penny Lane.’ Their juxtaposition was a poignant demonstration of McCartney and Lennon’s respective strengths and contrasting mental states at the time – the withdrawn John struggling with a dissolving marriage and the more exuberant Paul living the life of a bachelor in ‘Swinging London.’ Yeah, yeah, yeah. Bette Midler in Australia, 1978. The result from those sessions was the most direct and immediate music Jones has ever recorded. Unsurprisingly, the boys first met at the pub, and as freelancers at Hertz Walpole made their names with ‘You oughta be congratulated’ for Meadow Lea, ‘How do ya feel’ for Tooheys, and in 1975 opened the Mojo consultancy. Palaeographically it has been assigned to the 14th-century; the manuscript has survived in a fragmentary condition. Stephen Dowse's review for an English newspaper concluding that Bowie was "undoubtedly the total master of his environment and physically and intellectually the most exciting performer in the world today". [citation needed]It can be found on tap at almost any bar in New South Wales.. History. ile you and all your poofter mates are sitting around telling each other how good you are, your mum and dad are sitting at home singing my ads.”. Lectionary 313, designated by siglum ℓ 313 is a Greek manuscript of the New Testament, on parchment. As teenagers – John 17 years old and Paul one year younger – met one hot summer’s day in 1957 at a Quarryman concert in a Woolton churchyard outside Liverpool. Having long attempted to maintain cohesiveness within the Beatles, McCartney secluded himself with Linda and his new family at their Scottish farm near the Mull of Kintyre, distraught at Lennon’s departure, finally acknowledging, “The Beatle thing is over.” As George might have put it, “All things must pass” and sadly, inevitably, The Beatles became ‘The Threetles.’, McCartney relates seeing a Lennon documentary in which somebody was saying, ‘I brought this record of Paul’s to John and played it.’ John went ballistic, ‘Oh fuckin’ hell, the bastard’s done something good! Courtney Partridge-McLennon, 19, died in … Which two opposites partnered to produce the songs that defined their generation? Mo: Proud. Which two opposites partnered to produce the jingles that defined their generation? Lloyd sang it on Australian Bush Songs (1956) and Across the Western Plains (1958) and Martyn Wyndham-Read sang it with A.L. Pepper’s’) took its chorus and title from a Kellogg’s Corn Flakes commercial. Julie not feeling good since I hurt myself helping George up, been upset the last few days, I feel like I can't get out of the dark mist, washing cleaning changeing the bed every day, mopping, cooking, we can't even afford to be unwell, let's hope mood changes next week. In the winter of 1986, after a brief courtship, Mojo and the conservative Melbourne-based publicly-listed agency, Monahan Dayman Adams merged to become Mojo-MDA. But sometimes a prickly pair (sic). Sir John Hegarty advises, “Stay close to people who aren’t afraid to tell you when you’re wrong. The Voice of the Military Community. By the time John and Paul made ‘Abbey Road’ they were openly critical of each other’s music and a feeling pervaded that a split might be imminent. Save my name, email, and website in this browser for the next time I comment. Thank Got for NT Draght! Register for Free and receive the Campaign Brief Daily Bulletin. Their era has passed and some cheered the demise of the jingle. So now beside, Up there Cazaly (for Channel 7), I feel like a Tooheys, Soldier on, (Codral) and My Dad picks the fruit, (Codral) – aka, great Aussie jingles – there’s Roll Home With a Chiko. As Russel Howcroft reflected, “For two decades they dominated advertising in a way we might never see again.” True. Bette Midler. There’s also an Aussie mnemonic that will probably become a hot trend. Search the world's information, including webpages, images, videos and more. The lads did tend to run off at the mouth at times: Lennon’s “bigger than Jesus” quip and the outrage Mo created with his “any c**t with a mouth” comment on Coca-Cola target marketing. To many the peak of Beatlemania was ‘Sgt. It was a friendly competition that was actually very necessary.”, The Lennon-McCartney partnership may have been the engine room of the Beatles’ success, but it didn’t earn them commercial success. Children sang the … Kerry said: ‘I like it, it’s good.’ “But we had a listen afterwards and decided it was clumsy in the chorus, so we changed it to C’mon Aussie C’mon.” The rest, as they say, is ­history. History will record that Mo and Jo changed the conversation and gave us back our Australian accent. A detailed documentary can be heard here. Photo by Bruce Butler. . News; Search; Reunions; Forum; Gallery; Campaigns; Roll Of Honour; Members Online; Forces War Records “He’s not dead, he’s just gone to lunch and he’s not coming back.” Jo had lost part of himself, “We were very close. Mo’s backstory to their brand name: “When people used to ring up, we’d say, ‘Ullo,’ and they’d say, ‘Is Al there please?’ and we’d say, ‘Which Al?’ and they’d say, ‘The short one.’ ‘Which short one?’ ‘The short fat one.’ ‘Which short fat one?’ ‘The short, fat one with the beard.’ So we decided to call the joint Mojo and the first call we got was from a bloke who wanted to book a table for three ‘cos he thought it was a Mexican restaurant.”. 'Well, I feel very close to Australia,' said the former Simple Life star. A drink never out of the question. I feel like a Tooheys or two was the jingle for a beer ad saturating the televisual airwaves of our 13-year-old lives. The gig took place at the Manzil Room which was a popular live venue and the 'in place' back in the 70s. Not surprisingly, triple j and Double J have both previewed the track prior to its release. I like the fact it’s taking the piss out of the slow-mo trend – despite the fact I’ve been trying to get one through for a while now. You might be picturing the girl on the swing singing “I like Aeroplane Jelly”, but this iconic Aussie advertising jingle began before television, screening in the cinemas in the 1940s. Loyal to those who showed loyalty. Songs about brands. Towards the end of the interview, you can also see Peter Green's piece of Sydney Showgrounds (Nov 24) footage, correctly synced to the Nov 24 boorleg audio thanks to Nacho Video on youtube. 'I really do feel like it's my second home. ... Jo sang most of the slang-filled jingles he and Mo wrote in broad Aussie accent. Perhaps numbed by shock and grief, McCartney’s reaction to John’s murder, “It’s a drag, isn’t it?” summed up the deterioration of the personal and professional relationship between the two. carbohydates come in sugar bread and potatoes too, there’s fats, boomboodum, margarine, proteins come from meat eggs, minerals come from salt and vegies and water from the tap. This is the only known live footage from the Australia tour. "I feel like this is the beginning," Jones says. It hadn't been released as a single at that point - I'd half heard it on Peel once or twice before then and didn't know who sang it. As individuals they were brilliant; as a team they were simply unbeatable. Ad industry veteran Gawen Rudder draws a parallel between John Lennon & Paul McCartney and Mojo’s Alan ‘Mo’ Morris & Allan ‘Jo’ Johnstone. . The following footage has been uploaded to youtube by Nacho Video. Unless you lived through it, it’s impossible to comprehend just how huge Mo ad Jo were as a team and how impactful their work was. A.L. Now it feels like and angel's just p___ed on me tonsils Or that h____ young barmaid herself Me life's been made different, I'm a born again p___ tank And the wowsers can all go to hell x2 I've been saved! Jo and I always worked on campaigns. The gradual uncoupling of John and Paul as writing partners was initially to do with logistics. Ticket scans from Peter Green via Harry Williams. Together: Laughter, fun and mateship. Hard on the outside, but with a soft centre. He knew Alan Morris better than most, having worked at the Mojo agency for 20 years. Baby shimmers with Americana instrumentation and a melody of pure pop-rock. Gruen fave returns to celebrate classic ads we sang along to ... and chances are they'd respond "I feel like a Tooheys". That fell to Brian Epstein. John the myopic mop-top art student, was all sadness and discord; whilst the more extraverted St Barnabas choir boy Paul, brought lightness and optimism to the partnership. It wasn’t. It became one of 1979’s top 25 singles, alongside “I Was Made For Loving You” by Kiss, “Heart of Glass” by Blondie and “I Don’t Like Mondays” by the Boomtown Rats. A mean bastard when provoked. "Bora-Bora Yacht Club," "His and Her Tournament Chub Cay 1983," "I feel like a Tooheys . You might be picturing the girl on the swing singing “I like Aeroplane Jelly”, but this iconic Aussie advertising jingle began before television, screening in the cinemas in the 1940s. Aficionados learned to distinguish a ‘John song’ from a ‘Paul song’, not only from the lead vocal, but the tracks’ very character. I've been saved! As Jo said at the time, “two heads are better than one – even if both are copywriters.” The boys forked out 50 bucks a week rent for their tiny Paddington office, and split it down the middle. A voice like ‘golden syrup poured over blue metal.’. We were closer than families in a lot of ways. When forever comes down to cover Points a and b and all that's between It's the stuff in the middle that matters It moves you, it makes you It is your whole being Please don't try to change or alter Or stake a claim on settled land We've been here before the grass becomes green Right: The Sebel when it was first designed in the 1960s. Perhaps the best example of their negotiation skills was the deal struck with Kerry Packer for ‘C’mon Aussie, C’mon’ the rights for which were retained by the boys, rather than the agency. Guess what? Be prepared for your own name to be Chiko-fied. To Paul however it was a case of ‘Lennon versus McCartney’ – but that’s probably what made them both so brilliant. And his very Australian (not ocker he insisted) nasal infection, colourful vocabulary and infectious belly laugh. The one who really wrote all the great stuff. Lennon launched an international peace campaign with Ono, spearheaded by their single ‘Give Peace a Chance.’ The formation of the Plastic Ono Band was conceived as an artistic outlet for the increasingly surreal couple. brand name or two, I feel like a brand name don’t you?” It was pretty hardcore advertising, and it was entertainment. Mischievous. [2]. It was first brewed in 1931 and was marketed under the name Tooheys New Special.In the 1970s, the beer began being marketed as Tooheys New Special Draught when sold in cans and bottles, later shortened to Tooheys Draught.Tap beer was still sold as Tooheys New, however.In 1998, the company decided to sell the beer under one name across all modes as Tooheys New. I like it. John would actually agree because he had an ego like all of us. Alas, on a broader corporate scale, relationships can falter. I was someway back from the stage and I don't remember the sound being so good but I do recall hearing them play 'Smells Like Teen Spirit'. 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